Meta gives you the data.Your tools display it.Your agency makes the ads.Nobody turns it int
Your winning ad won't carry you forever. Most brands don't notice the drop until the spend already has. ScrollStoppers tags every ad, finds what's actually working, and hands your team a brief built from your own data instead of a guess.
Built by the team at Right to Digital
No one owns turning data into a brief. No one's at fault. The seat was never filled.
What's sitting in your account, unread:
Which ad is carrying your account, and how long it has left.
Ads that stop the scroll, then lose people in seconds.
Where spend keeps going to ads that don't convert.
Customer types none of your ads are made for.
-113002 has the highest hook rate of all ads (33.1%) and the second-worst hold rate (1.82%). It stops more scrolls than any other ad, then immediately loses the viewer. The hook works mechanically but not narratively. No tension to resolve.
| AD | HOOK EMOTION | PERSONA | FORMAT | CPL | HOOK RATE | HOLD RATE | TIER |
|---|---|---|---|---|---|---|---|
| -110632 | Shock | CreatorUGCMaker | UGC Demo | $4.12 | 32.0% | 7.81% | PROVEN |
| -111846 | Desire | CreatorUGCMaker | UGC Demo | $5.42 | 28.0% | 3.15% | FUNDED |
| -111359 | Desire | RemoteEmployee | UGC Demo | $5.51 | 17.3% | 2.71% | FUNDED |
| -113002 | Desire | Broad | UGC Demo | $7.60 | 33.1% | 1.82% | DEGRADING |
| -132340 | Curiosity | SmallAgencyTeam | Static BoldClaim | $16.37 | n/a | n/a | DRAINING |
// Data shown is anonymized.
This is what we see
when we look at your account.
The engine, the patterns, the strategy, and where the money goes.
"POV shot from moving vehicle looking up at tall green pine trees on hillside, transitions to close-up of male arm wearing rose-gold octagonal watch extended out of vehicle window making peace sign against green trees and sunny sky"
HOOK AUDIO"You know this moment outside the window is more valuable than any meeting. Introducing..."
// 18 variables extracted per creative · hook visual · hook audio · ad angle · persona · emotion · CTA · offer · style · format
Written by a human who read your data, not pasted from a model. This is what separates a brief from an AI export.
Every cycle, we tag the new ads running in your category and feed what's shifting into your next brief.
// want to see this in your account?
Book Your Free Audit Call →Here's what angle concentration looks like in a real account we audited.
Angle families and personas from one audited account.
25% of ad angles in this account are Convenience-focused, the single most over-indexed angle we see in DTC accounts. When one angle dominates, the audience self-selects. The platform optimizes for that persona, and every other potential customer segment stops seeing your ads. More volume won't fix it. What fixes it is the right creative, aimed at the segments you're missing.
Not a one-off audit.
An operating loop for your creative.
Full brief built from the audit
Iteration brief as new data lands
Next cycle begins
Book the call
We start with a short call about your account and goals. Then we go deep on your existing ads: every creative in your ad account is tagged, read, and understood before anything is recommended.
// STARTS WITH A CALLPattern Identification
We map what's actually happening across the whole library: angle coverage, persona distribution, format mix, hook patterns, and diversity gaps.
// EVERY AD · 18 VARIABLESCreative Strategy
You get angles, personas, formats, and ready-to-brief hook templates, as many findings and actions as the data surfaces. No cap.
// STRAIGHT TO YOUR TEAMReview, Test & Scale
You send us the cut for review before it goes live. Then the strategy goes in-market. You execute with your team or agency, we direct what to test, scale, and kill.
// YOU EXECUTE · WE DIRECTRepeat
Results feed back into research. Every cycle starts from what the last one learned. The recommendations compound.
// CONTINUOUS// THE LOOP · 05 → 01 · learnings re-enter research
Built by operators who run
Meta accounts every day.
The Tool
Our proprietary AI tagging engine extracts semantic creative values: not just format and hook type, but the visual narrative, spoken hook, emotional register, and ad angle, verbatim from every creative. We use AI, operated, pointed at your data, and edited by humans.
The Methodology
Our framework tags every creative across five dimensions (persona, angle family, micro angle, format, and style), then runs an operating loop: deep research, pattern identification, strategy, testing, repeat. Every recommendation is grounded in what your own ads have already proven, and every cycle starts from what the last one learned.
The Model
Flat monthly fee, billed in advance, in USD, by card. Month 1 is flat fee only, no commission. From month 2, we take 5% of revenue generated by ads built from our briefs. Not total revenue, only ads we briefed. It's measured in your Meta Ads Manager using your account's existing attribution window, agreed at onboarding. The commission is capped at 3x the monthly fee, billed monthly in arrears, and stops immediately on cancellation. Cancel anytime, no notice period.
We only take a cut of ads we briefed. Nothing else.
// We never share client creative, account data, or audit findings with any third party.
// Your ad account data is used only for your audit and briefs. Deleted on request. No exceptions.
Where ScrollStoppers sits
in your stack.
Every option here does a real job well. None of them turns your data into the next brief.
| CAPABILITY | ScrollStoppers | Creative analytics tool | Freelance strategist | Full-time hire | Creative agency |
|---|---|---|---|---|---|
| Makes or runs your ads | — | — | — | ◐ | ✓ |
| Shows performance dashboards | — | ✓ | — | ◐ | ◐ |
| AI-generated briefs | ◐ | ✓ | — | ◐ | ◐ |
| Reads every ad, 18 variables each | ✓ | ◐ | — | — | — |
| Human-written, shoot-ready brief | ✓ | — | ◐ | ◐ | ◐ |
| Operated for you, nothing to learn | ✓ | — | ✓ | ✓ | ✓ |
| Weekly iteration briefs | ✓ | — | ◐ | ◐ | — |
| Indicative cost | After your audit | $125-$1,200/mo. You still operate it. | ~$69/hour | ~$10,700/mo fully loaded | $10-15K/mo retainer |
Motion, Atria and Foreplay all ship AI-generated briefs now. The brief comes from a model, and you still have to operate the tool. The operator is the cost, not the software.
// Motion $750-$1,200/mo · Atria $159-$599/mo · Foreplay $175-$459/mo
// ✓ full · ◐ partial · — not offered
The first audit is free.
You'll get the most
from ScrollStoppers if:
✓ Right fit
Not the right fit
Answers, up front.
Find your next winner
before your current one fades.
Your first creative audit is free. It starts with a short call.
5 CLIENT SPOTS THIS MONTH
Book Your Free Audit Call →Prefer a human? Reply to the DM that brought you here, or reach us on LinkedIn →